Have you ever wondered why certain colors affect you in different ways? For example the color green might instill a feeling of peace or tranquility whereas red makes you feel energized and ready to take on the world. Believe it or not, there is actually a lot of research behind the art of “power colors” and each person has their own color that evokes power from within. Colors can stimulate productivity, increase confidence, intimidate competitors, and so much more. Color meanings vary from culture to culture and have changed over the decades however recent research has found these power tendencies colors to be valid.
Black: Black is known to be the emblem of authority and power. If you notice many business suits are black due to the fact that it is timeless, figure flattering and empowering.
Red: is an intense and emotionally stimulating color. In the animal realm it implies aggressiveness and dominance; when exposed to it the color red quickens their breathing and heartbeat. It is also the symbol of romance and love. Red is the power color for Tiger Woods. He’s actually known to wear red during big golf matches.
Yellow: A more cheerful attention getter. It is known to be an uplifting, energizing stimulant that enhances concentration. It also speeds metabolism.
Blue: The color of security and loyalty. Blue is generally interpreted as a color of trust. People are more productive in blue rooms. Studies show weightlifters are able to handle heavier weights in blue gyms.
Green: Is a color of creativity, innovation, and entrepreneurship. It has been known as an emotional equalizer and is commonly associated with nature.
So if you’re trying to nail that upcoming job interview make sure to rock a black suit, or maybe test out your swing in a red button down, taking a tip from Tiger Woods.
Many of the essential ingredients that make someone an outlier like kindness, integrity, humility, perseverance, optimism– can be symbolized through colors. So find out your power color and surround yourself with it
Click HERE to find out what your power color is.