From Chapter 10 “Optimism/Enthusiasm” in Ingredients of Outliers. Brother Act It’s one thing to use the power of optimism to dramatically improve one’s health, as Norman Cousins did. It’s quite another to use it as the foundation on which to build a $100 million company. Meet Bert and John Jacobs, CEO and CCO, respectively, of New England-based Life is good, Inc. But don’t let those initials fool you; they’re not what you’d expect. Bert, the older by four years, is the company’s Chief Executive Optimist and John is the Chief Creative Optimist. The story begins in … [Read more...]